Barilla | Share The Table
Client: Barilla | Share The Table
Project: Brand Awareness
Type: Instant Win Game & Sweepstakes
Role: Sr. Tech Project Manager
Barilla is an Italian food company with headquarters in Parma, Italy. Barilla wanted to educate consumers on its pasta and sauce pairing and company history and heritage through a fun adventure game.
Assisted with the campaign strategy and promotion concept. As the project lead it was my responsibility to produce a detailed work order, technical specifications, architect the siteflow and design the wireframes. Once approved, I directed a team of copywriters, designers, front and back-end developers for production and collaborated with legal counsel for the promotion rules. Also worked closely with client and often with third party vendors and other agencies to roll-out all the planned marketing and advertising media in anticipation of the promotion launch.