Shaw Floors – Before & After

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Client:     Shaw Floors | Before & After
Lead Generation
Type:        Contest & Sweepstakes
Class:       Promotion
Account Manager & Sr. Tech Project Manager


Shaw Floors produces top of the line flooring (carpet, hardwood, laminate, vinyl, tile & stone) and products. Based out of Dalton, GA with distributorships and retail partners across the US.

The Work:

Assisted with the campaign strategy and promotion concept.  As the project lead it was my responsibility to produce a detailed work order, technical specifications, architect the siteflow and design the wireframes. Once approved, I directed a team of copywriters, designers, front and back-end developers for production and collaborated with legal counsel for the promotion rules. Also worked closely with client and often with third party vendors and other agencies to roll-out all the planned marketing and advertising media in anticipation of the promotion launch.