Shaw Floors – Spring Is Green
Client: Shaw Floors | Spring Is Green
Project: Generate Store Traffic
Type: Instant Win Game & Sweepstakes
Role: Account Manager & Sr. Tech Project Manager
Shaw Floors produces top of the line flooring (carpet, hardwood, laminate, vinyl, tile & stone) and products. Based out of Dalton, GA with distributorships and retail partners across the US.
Assisted with the campaign strategy and promotion concept. As the project lead it was my responsibility to produce a detailed work order, technical specifications, architect the siteflow and design the wireframes. Once approved, I directed a team of copywriters, designers, front and back-end developers for production and collaborated with legal counsel for the promotion rules. Also worked closely with client and often with third party vendors and other agencies to roll-out all the planned marketing and advertising media in anticipation of the promotion launch.