Barilla | Share The Table

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Client:      Barilla | Share The Table
Project:    
Brand Awareness
Type:        Instant Win Game & Sweepstakes
Class:       Promotion
Role:        
Sr. Tech Project Manager

About:

Barilla is an Italian food company with headquarters in Parma, Italy. Barilla wanted to educate consumers on its pasta and sauce pairing and company history and heritage through a fun adventure game.

The Work:

Assisted with the campaign strategy and promotion concept.  As the project lead it was my responsibility to produce a detailed work order, technical specifications, architect the siteflow and design the wireframes. Once approved, I directed a team of copywriters, designers, front and back-end developers for production and collaborated with legal counsel for the promotion rules. Also worked closely with client and often with third party vendors and other agencies to roll-out all the planned marketing and advertising media in anticipation of the promotion launch.