Hormel | America’s Hardest Working Women
Client/Project:
Hormel | America’s Hardest Working Women
Type:
Contest
Campaign:
The public was encouraged to nominate women for the title of Hardest Working Women for their chance to win a trip to New York City for a complete makeover and appearance on the Oprah Magazine.
Technicalities:
This was a technically challenging project as it required multiple forms capturing user data, triggering various emails and tracking interaction from initiating nominations to accepting the nomination and completing registrations.
Results:
Over 30K page views and 5K Hardest working women nominations.