Hormel | America’s Hardest Working Women

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Client/Project:

Hormel | America’s Hardest Working Women

Type:

Contest

Campaign:

The public was encouraged to nominate women for the title of Hardest Working Women for their chance to win a trip to New York City for a complete makeover and appearance on the Oprah Magazine.

Technicalities:

This was a technically challenging project as it required multiple forms capturing user data, triggering various emails and tracking interaction from initiating nominations to accepting the nomination and completing registrations.

Results:

Over 30K page views and 5K Hardest working women nominations.