National | Road To Rewards

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Client/Project:

National | Road To Rewards

Type:

Instant Win Game & Sweepstakes

Campaign:

National Car Rental launched a massive promotion in Canada with over 20K prizes and weekly Grand Prize sweepstakes awards.

Technicalities:

The backend technology was customized to support the delivery of the instant win prizes throughout the promotion period, also facilitated the entry distribution for the selection of random weekly sweepstakes winners. A unique requirement per Canadian rules consisted of presenting winners with a math challenge. If the math challenge wasn’t answered correctly the prize was voided.