Shaw Floors – 30 Days of HGTV

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Client:     Shaw Floors | 30 Days of HGTV
Generate Store Traffic
Type:        Sweepstakes
Class:       Facebook Promotion
Account Manager & Sr. Tech Project Manager


Shaw Floors produces top of the line flooring (carpet, hardwood, laminate, vinyl, tile & stone) and products. Based out of Dalton, GA with distributorships and retail partners across the US.

The Work:

Assisted with the campaign strategy and promotion concept.  As the project lead it was my responsibility to produce a detailed work order, technical specifications, architect the siteflow and design the wireframes. Once approved, I directed a team of copywriters, designers, front and back-end developers for production and collaborated with legal counsel for the promotion rules. Also worked closely with client and often with third party vendors and other agencies to roll-out all the planned marketing and advertising media in anticipation of the promotion launch.

Shaw Floors partnered with HGTV and a group of very popular home decorator bloggers to run this Sweepstakes and create major buzz. The giveaway offers helped drive store traffic and consult with flooring sales experts. The promotion generated over 13,000 sweepstakes entries and close to 70 flooring orders.